Rountree Expresses Thoughts On HD-50 Race

Mark Rountree of Landmark Communications expressed his thoughts on the House District 50 race:

Thanks for covering the House District 50 race.

My thoughts? Having done campaign work in Georgia for nearly 30 years, I take a more philosophical look at elections than I might have when I was younger.

So rather than just giving thoughts about this election, here they are on a broader scale:

I’ve observed that there’s a continuing level of personal and professional immaturity from some of Georgia’s political operatives. They make elections ultimately about themselves…their own self-validation, their own self-importance, and their own personal agendas rather than what’s best for the client.

That’s what happened in House District 50, and frankly it’s what folks are seeing in elections all around the state.

For example, in the House 50 election, it was comical to watch the Stewart campaign emphasize, over and over for more than a month, the candidate’s employment history and title — as a former government employee in Fannin County 15 years ago.

No voters cared about the issue. But instead of focusing on her policy issues, they spent an inordinate amount of time trying to “prove” they were right – about being a government employee. They tweeted, created videos and sent mail and built up the issue — all because of a single press release sent out from someone in another county 75 miles away.

A second observation is that their direct mail was cookie cutter stuff. You could essentially just mail most those same pieces into another district or State – and just change the names and photos. It’s just so Keebler.

Like I said, this is perhaps more philosophical than you asked for, Mike. I wish our business rivals well – and I mean it. But maybe it’s time to step outside of themselves, modernize their content in the mailings, and to stop taking themselves so seriously. In the future, we’ll all win some and lose some. It happens.

Best and thanks-

Mark

Landmark consulted for the Raffensperger campaign.

6 comments

  1. Joel Natt says:

    I think Mark hit the nail on the head when he mentioned the following:

    “I’ve observed that there’s a continuing level of personal and professional immaturity from some of Georgia’s political operatives. They make elections ultimately about themselves…their own self-validation, their own self-importance, and their own personal agendas rather than what’s best for the client”

    But in this day and age, it seems that most consultants are doing that to drive their goal of continued business instead of serving the best interest of the current client through community engagement.

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