Perdue Out With New Ad Titled “New Direction.”

The Perdue Campaign is out with a new ad called “New Direction” which you can see below. According to the press release announcing the ad:

Republican candidate for U.S. Senate, David Perdue, today released a new statewide TV ad titled, “New Direction,” featuring Georgia women who want to know where Michelle Nunn stands on the issues. Despite spending millions of dollars on false and misleading attacks tearing down David Perdue, Nunn has failed to tell voters what she really stands for.

Discuss.

36 comments

  1. jh says:

    I agree she should put out more substance based ads. I know she has a Keystone ad out. But whatever she’s doing is working.

  2. TheEiger says:

    I wonder what some of the people here on Peach Pundit who were big supporters of Pridemore feel about her appearing in a Perdue ad. I’m referring to those Pridemore supports that are now Nunn supporters only because she is a woman……..

    • Hey champ, I feel like you might’ve been paging me? …although I’ve explained repeatedly (with specific examples) that it’s not just because Michelle is a woman.

      I never expected Tricia to come over to Michelle’s camp – and that’s ok. It would be politically foolish given her back story. I say with complete sincerity that she is one of our best chances of getting a Republican woman elected to top office, and I fully support her playing her cards to win.

      Do I think Michelle and Tricia would work well together? Absolutely.

      My feedback on the ad? Scowling women (with eye parentheses) in a pro-Perdue ad won’t sell the product. Also, the speech pace was too fast to pick up the actual words while half-listening to a commercial, so now the mind/viewer has visually associated upset women followed by the flashing of David Perdue’s name. High five.

      Now, watch this 1min ad and note the difference in pace, the lack of logo for the eye to gravitate towards (except his name/photo in the newspaper), and the fact that Michelle introduces the ad whereas Perdue is the last thing you see after hearing/seeing a negative message.
      https://www.youtube.com/watch?v=eHhbrOjZSgo

      Psychology 101 IS part of media training, right?? The article below isn’t specifically related, but … just for funsies.

      http://www.businessinsider.com/eye-tracking-heatmaps-2014-7?utm_content=buffer94ca3&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

      • TheEiger says:

        My question was about Pridemore being in a Perdue ad. Thanks for the response.

        Also, I’m sure Fred Davis will take your concerns and critiques into consideration the next time he makes an ad. He clearly has no clue as to what he is doing.

        • But the giant rat ad? Wasn’t it to rally against the status quo? Isn’t that Fred Davis’ sweet spot? His successful videos are hail marys that go viral.

          Eiger… is the ad above really gonna go viral? Is it scandalous and buzzworthy? No. It’s not the Fred Davis ad you’re looking for.

          • TheEiger says:

            He doesn’t need it to go viral. You only do that crazy stuff when you don’t have a real chance of winning. Sonny did that because he needed something big to happen and change the race. It worked. David doesn’t need that at this point in the race. You can look at the Demon Sheep ad and the the “I’m not a witch” ad as the crazy stuff. That’s not what is needed in this race because David isn’t down by 15 points like those other races were.

            • John Konop says:

              Like it or not that video is brutal on Perdue for the average Joe…Yet it blows my mind how Nunn uses it, yet supports the policy that promotes outsourcing to slave wage type countries…I guess style over substance is working…

              • benevolus says:

                You keep saying this, but I am not sure what policy you are referring to that Nunn supports. Can you clarify?

                    • John Konop says:

                      HUH? First I already explained how I would reform trade…Second, if you like the current trade deals than why complain about outsourcing of American jobs to places with limited human rights…ironic the father of capitalism Adam Smith was an abolitionist…who thought we should have human rights components in the deals ie he basically coined the Bill of Rights….It sounds like you are for slave labor in the trade deals….but against the people who implement the plan.

                    • benevolus says:

                      Not concerned with your plan. You keep saying Michelle Nunn supports slave labor trade policies. I am trying to figure out what specific trade policies you are referring to and how you came to believe that Michelle Nunn supports them?

                    • John Konop says:

                      The trade agreements are designed to promote child and slave labor like conditions….This has been pointed out from people on the left and Right….

                      ……4. Should the WTO cover traditional trade issues only, or should it be
                      broadened to include nontraditional issues such as labor and the environment?

                      The GATT agreement first established rules only on border measures (tariffs and quotas) and later added rules on certain internal practices that clearly had direct effects on trade in goods (e.g., subsidies, government procurement). The Uruguay Round agreements further expanded trade rules to cover new areas such as trade in services and intellectual property rights. U.S. businesses generally want the WTO to refrain from extending beyond these traditionally trade-related issues, because they argue that the greatest export opportunities will be achieved only if negotiators focus on trade barriers and do not include social factors.

                      Many groups, however, argue that the WTO should be expanded to include nontraditional topics. Two topics that have been at the center of current trade debate are labor and the environment. Labor groups argue that many countries exploit workers, including children, to produce low-cost products for foreign markets. Environmental groups want more consideration of the environmental effects of the production of goods for trade included under WTO rules. There is strong disagreement domestically on traditional and nontraditional topics in trade negotiations. Internationally, countries hold a wide range of positions on this question. 4. Should the WTO cover traditional trade issues only, or should it be
                      broadened to include nontraditional issues such as labor and the environment?

                      The GATT agreement first established rules only on border measures (tariffs and quotas) and later added rules on certain internal practices that clearly had direct effects on trade in goods (e.g., subsidies, government procurement). The Uruguay Round agreements further expanded trade rules to cover new areas such as trade in services and intellectual property rights. U.S. businesses generally want the WTO to refrain from extending beyond these traditionally trade-related issues, because they argue that the greatest export opportunities will be achieved only if negotiators focus on trade barriers and do not include social factors.

                      Many groups, however, argue that the WTO should be expanded to include nontraditional topics. Two topics that have been at the center of current trade debate are labor and the environment. Labor groups argue that many countries exploit workers, including children, to produce low-cost products for foreign markets. Environmental groups want more consideration of the environmental effects of the production of goods for trade included under WTO rules. There is strong disagreement domestically on traditional and nontraditional topics in trade negotiations. Internationally, countries hold a wide range of positions on this question………..

                      http://www.ilr.cornell.edu/library/research/bestOfTheWeb/wto.html

                    • benevolus says:

                      So you are saying that Michelle Nunn would not support expanding GATT to include some more social issues?

                    • John Konop says:

                      Nunn has been clear she supports the current trade policy….If this is such a cornerstone issue for Nunn…Show me one proposal about trade reform dealing with labor….This is her big issue and nothing at all?

                    • benevolus says:

                      From the Nunn website:
                      “Trade. We must continue to seek trade agreements that provide international market opportunities for American products and services and grow good-paying American jobs. From the European Union to China, we must continue to be partners as well as competitors and challenge any trade barriers that unfairly disadvantage our American farmers or businesses.”
                      OK, it’s vague, but it doesn’t say she “supports the current trade policy that allows and promotes the use of slave labor”

                      Have you got something more specific?

                      You said before: “work with China on wage agreements phased in”. I doubt Michelle Nunn would disagree with that, or anybody else for that matter.

                      I’m still not sure where your conflict with her is on this issue.

                    • benevolus says:

                      Can’t read your mind, man. Extraordinary claims require extraordinary proof.
                      What has she said that indicates she supports slave labor? Just link to it.

                    • John Konop says:

                      It is the die hard tribal like you on both sides who support the BS…is why congress is so screwed up….BS is BS….if you can see this BS…I feel sorry for you.

                    • benevolus says:

                      It’s not like that at all John. I respect your thoughts. What you have said is different from my perception though, so I want to know what brought you to that belief. Can you show any connection to slave labor and Michelle Nunn or not? I can handle a metaphysical or indirect association, but I just don’t see it yet. Please just explain how you came to this point of view. There must be some quote or press release or something. That is what I am asking for.

                    • John Konop says:

                      B.

                      It is clear if this was a cornerstone issue Nunn would be clear as a bell on her position…..BTW you usually call BS….I am sorry if I got nasty…but it is BS….To be 100 percent upfront….I had a conversation with a good friend about this race…It is a joke…neither candidate could either one of us could understand policy positions on most issues…BS, BS…Once again sorry…this race is a joke…It is just gotcha BS…as you know I have called on Purdue campaign on his BS….ie terrorist….,

                    • benevolus says:

                      Well then if she has not articulated a policy position I think it is a stretch to accuse her of supporting slave labor.

      • David C says:

        Another comparison between the two ads: the people in Nunn’s ad are real people with real experiences. The ad tells you who they are and why they’re relevant. Their background says “average Southern joes and janes who had a bad experience with David Perdue.” They scream ‘trustworthy’ to the average Georgia voter.

        The women in Perdue’s ad are unnamed, random people who just ask questions and try and put a woman’s face on his standard talking points. And Tricia Pridemore and Donna Sheldon are Republican politicians–the very opposite of an unbiased, trusted figure for an average voter. That the Perdue camp’s ad people couldn’t find the time to find grass roots or swing voters to appear doesn’t say much about their operation.

  3. ricstewart says:

    The ad was good until the last shot with Perdue in a rocking chair and three women positioned awkwardly around him… especially Donna Sheldon. Is she kneeling?
    Aside from Pridemore and Sheldon, are we supposed to know who the other women are?

    • tribeca says:

      The intended message is simple… “David Perdue is a cool mack daddy that getz all the ladies!”

      Men, vote for Perdue because you respect cool business dudes with lady-getting potential.

      Women, vote for Perdue because you’re jealous of those other women and want Perdue to slip his jean jacket over your shoulders on a winter night. The only way to get him to stare longingly at you from his rocking chair on the porch is to vote for him.

  4. FormerRepub says:

    That ad was a winner! It helped me convince my husband (a moderate) to vote for Michele Nunn! No matter how moderate Perdue seems, what agenda is he going to support on the national level if he becomes Senator? He will be just as anti-women as the ones that are there now. The Reublicans lost my vote in the past few years because the Democrats have moved slightly right and the Republicans have moved into the insane asylum!

  5. Will Durant says:

    Mrs. Durant here. Grabbing the Mister’s notebook to lodge a complaint on this patronizing tripe. It has played during every commercial break of the local news. The moon eyes on the woman on the porch was the final straw. Are we voting for a U.S. Senator or a new Elvis impersonator?

  6. Three Jack says:

    Difference between the 2 ads being discussed, Perdue does not lie in his. Of course it would be hard to lie since nothing of substance is addressed, just a few gals doing what they must in order to maintain some level of political viability.

    The Nunn ad is built upon a false premise. I guess it is meant to be that way in order to scare voters into supporting her even though she has yet to put forth an agenda or answer simple questions.

  7. Will Durant says:

    “Lucieeeee, somebody’s got some ‘splainin’ to do!”

    Kidding. Especially with the subject at hand, though I will be turning the auto screen lock back on for the future. However the better half and I are in agreement that the parting scene in this one is over the top.

  8. Harry says:

    David Perdue is the son of schoolteachers, and his entire education was in Georgia public schools and Georgia Tech. Michelle Nunn is the granddaughter of a mayor and the daughter of a senator, and her entire education was in private institutions in the Washington DC environs.

    • benevolus says:

      Yeah, and Georgia Tech and Virginia play each other Nov.1. Could be a preview of election day?!
      I wonder if they have announced the officiating crew yet. Those guys could probably stand to make some money if they want to!

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