The AP is reporting that a series of DNC national radio ads began airing Monday, featuring President Barack Obama.
The first ads, aimed at African Americans, are part of a coast-to-coast buy worth more than $1 million. Future spots were set to target Hispanics, Asian Americans, younger and female voters.
“I want an economy where your hard work pays off with higher wages, and higher incomes, and affordable health insurance and decent retirement benefits,” Obama said in the first one-minute ads.
The ads are airing nationally during syndicated radio shows that are geared at black audiences, such as “The Tom Joyner Morning Show,” ”The D.L. Hughley Show” and “Keepin’ It Real With Rev. Al Sharpton.”