Morning Reads for Tuesday, July 8, 2014

It’s John Pemberton’s birthday! He invented Coca-Cola! More importantly, who invented Coke Zero? That person deserves the Nobel Prize. Above, Kim Jong Il began looking at things on this day in 1994. Below, your morning reads…


  • Everything You Need to Know About Facebook’s Controversial Emotion Experiment (Wired)
  • The incapable soothsayers (Statistical Ideas)
  • The Power of Two (The Atlantic)
  • How the ‘PayPal Mafia’ redefined success in Silicon Valley (Tech Republic)
  • The Myth of America’s Golden Age (Politico)
  • Monopoly (Pieria)
  • The growing problem of Pablo Escobar’s hippos (BBC)
  • The Battle for Iran, 1953: Re-Release of CIA Internal History Spotlights New Details about anti-Mosaddeq Coup (National Security Archive)


  • Judge to decide if Braves bonds are valid (ajc)
  • According to his potential neighbors, Tyler Perry Can Do Bad All by Himself (ajc)
  • Politifact rates Kingston claim as “Half True” (ajc)
  • Atlanta City Council is tired of hearing from some of you (ajc)
  • Georgia gets to go on a Koch binge, wonder what they want? (ajc)
  • South Georgia is vanishing, one photographer attempts to preserve it (VanishingSouthGeorgia)




  1. Ed says:

    Also, Cherry Coke Zero is where it’s at.

    Also, the next big thing will be Mexican Sprite. My word is it good.

    • Noway says:

      It is, indeed! No corn syrup. Made with sugar like it was years ago. Ingles sells both Mexican Sprite and Coke. The bottles have a white label attached to them saying they were bottled in Mexico.

  2. MattMD says:

    It looks like Clayton County is going to join MARTA. The clownish idea of only going 1/2 % died and they will pay the same as the other two counties at 1%.

    It goes to the voters and looks like a sure thing.

    Can Gwinnett be far behind?

    • Jon Richards says:

      Gwinnett already has bus service, both local (tying into MARTA at Doraville) and express, so the comparison isn’t 100% valid in terms of need for service.

      A light rail plan that would have train service running from Doraville to the Discover Mills area is sitting on the shelf, as it has for the last five years.

      And I don’t see it going anywhere, at least for the next two years. In 2016, two seats on the BOC and the Chairman’s seat will be contested. By that time, I wonder of a candidate might emerge who favors transit expansion?

      • Stefan says:

        That express bus system is the worst. You can’t reverse commute on it so half their trips are empty. The fact that people use it and use it in the numbers they do is evidence that people really want an alternative form of commute.

    • pucillo.oscar says:

      The “clownish idea” came from MARTA itself. They baited Clayton with the idea that the 1/2 penny was an option in order to get the bill approved by the state legislature and to get the county to make a vote to join MARTA. After the 1/2 penny that MARTA long told Clayton was an option was actually approved, MARTA switched and told them that it was no longer an option anymore … that it was a penny or nothing. So Clayton County went out on a limb and the MARTA people hung them out to dry. And then they pulled out the big guns by having citizens and civil rights leaders pressure them to revote to approve the penny because it was “now or never” with the state, who was not going to reopen the MARTA window again after having done it two times only to have MARTA fail to join.

      Had MARTA never told Clayton that the 1/2 penny was an option, it would have never cleared the legislature, and Clayton would have never voted to initially approve joining MARTA. The reason: A) Clayton County is concerned about what an 8% sales tax will mean for their ability to attract businesses and workers who can simply opt for an adjoining county that has a lower tax rate (and better schools, better services, etc.) and B) even with the full penny there is no guarantee that rail will ever come to Clayton. Clayton also has concerns about MARTA’s long term debt and management issues, and feared that MARTA would simply start a bus service, which can be funded with less than half a penny, and use the rest to help pay down their debt or expand into north Fulton.

      Basically, MARTA totally rolled Clayton on this. It is not being reported by the AJC because the AJC is pro-MARTA expansion. But the Clayton News Herald actually did their jobs and reported what was going on. If this is how MARTA does business, it is no wonder that they can’t get anyone else to join.

  3. pucillo.oscar says:

    The Fort McPherson people that are complaining about the Perry studio plans are detached from reality. Now I am not a Perry apologist … as a matter of fact I am wondering if Perry’s success can be maintained, as several of his recent films were flops, and he needs to change his business model fast but there is no evidence that he is willing or capable of doing so.

    But this really does show some of the issues with urban progressive/left-liberal leadership. They wanted to attract life sciences facilities? OK. Where are the skilled workers? Not in that side of town. Which is why they located in Cobb instead, and also in Social Circle where the tax burden is lower. There is a lot more to attracting high paying jobs than merely saying that you want them. And all this interest in green space, preserving historic buildings, mixed income development and housing and services for the homeless? It seems as if certain people have never abandoned the “Fidel Castro bankrolled by the Soviet Union” model of pie-in-the-sky economics.

    “Atlanta City Councilwoman Joyce Sheperd, who sits on the MILRA board, acknowledged Perry’s proposal is a “game changer.” At the recent gathering with neighborhood leaders, she expressed optimism that a film studio could anchor redevelopment that will connect the post to nearby areas, but also urged residents to be realistic about their options. “We have been bumping our heads for the last two to three years with a reality check of ‘Who is coming over here to Fort McPherson. Who is coming?’” she said. Even those applauding the idea of a biosciences center doubted it would come to life, she said: “We could not get bites.” Perry, by contrast, represents a real buyer with real money, city leaders said. “We’ve now been at this seven years, so for all of the planning that folks have discussed, no one has ever come up to Fort McPherson for anything,” Reed said in a recent interview. “If someone wants to present a deal that’s better than that, before we have to write a check to the Army, I’d like to talk to him.””

    That is what a moderate, pro-business mayor who is willing to face reality looks like.

    • Jon Lester says:

      Even if his business model does experience a severe correction, whatever he gets done with the property up until then will be worth something to someone else in the industry.

      • pucillo.oscar says:

        If Atlanta’s film/entertainment industry presence is largely tied to the tax incentives, that will be drying up soon. California is on the verge of passing their own incentives. When that happens, most of the projects that have been done in Georgia (low risk, low expertise projects like sequels, B projects and reality shows, and shows for basic cable) will revert back to California because it will once again be cheaper to do them there. The long term entertainment presence in Georgia will rely on our ability to grow our own industry talent and to finance and produce our own projects, just as was the case with the Atlanta urban music scene in the 1990s and 2000s (which now seems to have petered out).

        • drjay says:

          it has really been “booming” as of late but georgia really has had quite a run as a redneck extension of hollywood through the years from several burt reynolds films in the 70’s to the first season of dukes of hazzard on through to forrest gump and now with the tyler perry empire and shows like walking dead…heck i was in a pilot that filmed in sav’h back in ’06…so hopefully it is going to be a sustainable industry for the state…

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