Peach Pundit came across an email sent out Monday afternoon from the campaign of Eugene Yu, a GOP candidate in the 12th congressional district, that featured an unusual logo.
Yu is using a nice bit of alliteration in his campaign materials, such as “Washington Needs a Yu Turn,” but this latest image from his campaign could easily be interpreted as heading in an unfortunate direction.
The logo features a simplistic, downward pointing arrow that looks as if it could have been created by a second-grader with PhotoShop. What’s more, how hard could it have been to create an arrow that is either pointing upward or forward, instead of appearing to go in reverse?
Yu is one of five Republicans seeking to oust U.S. Rep. John Barrow, whose seat has long been considered vulnerable by the GOP. He has one of more interesting backgrounds of any candidate in recent memory. Of Korean descent, he’s an ex-military man and law enforcement official, successful entrepreneur, and holds unquestionable conservative beliefs … in short, exactly the kind of diverse candidate Republicans need as Georgia’s population becomes more and more blue.
But one of a political campaign’s cardinal rules is, avoid giving your opponent any ammo, a maxim that Yu’s campaign has just broken.