David Perdue Wants To Begin An Adult Conversation In New Video Ad

February 4, 2014 13:11 pm

by Nathan · 19 comments

Republican US Senatorial candidate David Perdue wants to begin an “adult conversation” with voters in a new video ad:

ATLANTA, GA- Former Dollar General CEO and Republican candidate for United States Senate David Perdue today released a five-minute campaign video that is sure to draw attention. The video called “Outsider” is being heavily promoted with a significant online advertising buy.

“Outsider” recounts Perdue’s remarkable journey from picking watermelons in Middle Georgia to turning around large companies like the Reebok athletic brand and Dollar General stores as a CEO. In the video, Perdue also makes his case for sending an outsider with real business experience to Washington instead of the whining career politicians he is running against.

Renowned Republican ad man Fred Davis produced the video, which features four crying babies with the names Jack, Karen, Paul, and Phil displayed on their clothes. Perdue asks voters to help him “change the childish behavior in Washington.”

Former Georgia Governor Sonny Perdue, David’s cousin, also makes an appearance as does the candidate’s wife, Bonnie. Governor Perdue worked side-by-side with David on the farm when they were growing up. Bonnie and David met in the first grade at Lindsey Elementary School in Warner Robins and have been married for 42 years.

To watch “Outsider” please visit www.PerdueSenate.com/different.

You can view the ad below:

{ 19 comments… read them below or add one }

peachpundit (@peachpundit) February 4, 2014 at 1:11 pm

New post: David Perdue Wants To Begin An Adult Conversation In New Video Ad http://t.co/trQJ1WDOtH #gapol

Chris Huttman February 4, 2014 at 2:08 pm

Did his opponents put this video out? Why does he not lead with negative news stories about an organization he threatened with his leadership?

Jon Lester February 4, 2014 at 2:14 pm

Well, his name is still Perdue, and even Georgia conservatives are skeptical of rich guys spending their own fortunes on their egos. It wasn’t so long ago when we endured two Guy Millner candidacies in as many years.

Three Jack February 4, 2014 at 2:22 pm

The last name will be hard to overcome, but David has a strong story and deserves consideration. Almost wish he was running against Deal instead.

saltycracker February 5, 2014 at 11:18 am

Agree with the cousin issues and the strong story. Another problem is the media sells more print by following politicians exhibiting all the outrageous remarks that raise eyebrows.
This guy needs more coverage to see if the cream rises.

Thomas Adams (@GeorgiaCRE) February 4, 2014 at 2:30 pm

David Perdue Wants To Begin An Adult Conversation In New Video Ad http://t.co/nSgW5grRZA

northside101 February 4, 2014 at 2:43 pm

Jon’s point is well taken—Millner actually was on the ballot 3 times (1994, 1996, 1998), twice for governor, once for Senate. It is indeed pretty rare that someone gets elected to high office in Georgia (Governor, US Senate) without at least some prior experience in elected office. Last time that happened in the Senate here was 1980, when Mack Mattingly defeated Herman Talmadge—and almost everyone was surprised when Mattingly won that contest. For Governor, you’d have to go back to Lester Maddox, who won in the fluke election of 1966 (actually, elected by the Legislature as no won got a majority of the popular vote back then—and at that time there was no general election runoff). Other southern states have been more welcoming—regardless of party—of the “I’m not/never been” a politician type. Just to our north, Tennessee in the mid 1990s elected Bill Frist and Fred Thompson to the Senate, both newcomers to politics. Elizabeth Dole was elected to the Senate in 2002 from North Carolina, and she too had no elective experience (though she had served in various presidential cabinets)—of course she got defeated in 2008 by Kay Hagan. And in Virginia, Mark Warner, current US senator, was elected governor there in 2001 without any elective office.

But, political background or not, Perdue poses challenges to both Kingston and Handel—the former because Perdue and Kingston share a coastal base, the latter because he cuts into Handel’s fundraising abilities (recall a lot of the Perdue crew backed Handel in 2010, in her narrow loss for the GOP gubernatorial nomination). I doubt Perdue would take many votes away from Broun or Gingrey.

Ellynn February 4, 2014 at 4:21 pm

Perdues’ coastal base is limited to the outsider money he can get from companies tied to the port. The port is still longshoreman and trucking – he has no base with the union level voter who do the day to day work at the port. Kingston has a greater voter base here then Perdue, plus the consertive influence from the military. He backed them, earmarked and voted for alot of military goodies. Many voters in some rural areas (Liberty, Bryan, Long, Camden, and Glynn counties) live and die over what happens with the local bases.

Chris Huttman February 4, 2014 at 6:21 pm

A lot of these people you mentioned while they hadn’t held elective office still had a lot of ties to government.

jiminga February 5, 2014 at 7:38 am

The press release is at least partially true. Perdue did turn Dollar General around, except for the worse, which is why he’s no longer there. His tenure at DG was much like Obama….”my way or the highway”, and like Obama he was often wrong. His ego is much larger than his talent.

And of course the press release doesn’t mention his shepherding PillowTex into bankruptcy and liquidation.

saltycracker February 5, 2014 at 11:06 am

In 2007 DG was sold to a group of big private capital investors, looks like the founding family came out pretty good. Consulting types get into dicey situations as that’s where opportunity is for smart guys. At the end of the day DG had a lot more stores and employees.

The more I find on Perdue the less he looks like the same old same.

TheEiger February 5, 2014 at 11:58 am

If he is such a great businessman why would he leave this off of his Bio?

“Pillowtex abruptly closed in July 2003, laying off 7,650 people nationwide, including more than 4,000 in Cabarrus and Rowan counties — part of the largest single job loss in the history of North Carolina and the textile industry.

After its collapse, company leaders and politicians were quick to blame pressure from low-cost imports for its demise. But Perdue and three other men who ran the company in its final years made critical miscalculations and missed opportunities to combat the growing import problem, an Observer investigation found.”

http://www.charlotteobserver.com/2013/07/27/4195023/ex-pillowtex-ceo-runs-for-us-senate.html#.UvJsaftx5LU

mpierce February 5, 2014 at 2:13 pm
TheEiger February 5, 2014 at 2:42 pm

I can use the google too.

“Lending a final, almost surreal coda to the collapse and demise of Pillowtex Corp., and the attendant loss of roughly 8,000 jobs, the highest paid executive in the entire home fashions industry last year, pulling down $2.4 million, was David Perdue. The former chairman and ceo of Pillowtex jumped ship after just 10 months on the job, taking with him a substantial signing bonus that lured him to the company he ultimately spurned.

For the short time he was on the job, Perdue took home a cash salary of $313,000, and another $2.1 million as a bonus from a company that never made money on his watch.”

http://www.homeandtextilestoday.com/article/511143-Final_irony_Perdue_highest_paid_in_02.php

The key statement is “$2.1 million as a bonus from a company that never made money on his watch.”

saltycracker February 5, 2014 at 3:47 pm

Was this a situation where a company finds itself in hell and brings in a professional with a positive track record to see if the ship can be saved, against the odds in a crippled U.S. industry, he comes in and finds it beyond repair internally and externally ? …..don’t know him or the details but speaking from a lot hard business decisions, it might have been worth the $2.1 mil to find out….

mpierce February 5, 2014 at 3:56 pm

A CEO was paid. Wow that never happens. Williams before him was given $1.47M when he left. The company was losing money before he got there, while he was there, and after he left.

TheEiger February 5, 2014 at 4:05 pm

All I’m saying is in his ads he talks about turning around failing business and how wonderful of a businessman he is. He conveniently leaves Pillowtex out of his resume. He got paid to fail. We already have a lot of politicians in DC getting paid to fail. We don’t need someone who looses 8,000 jobs and then gets a $2.4 million payday to fail.

He needs to answer these questions not me. If a simple google search shows that he isn’t everything he says he is we need to give what he says a closer look. It’s probably a good thing he is running in Georgia and not North Carolina. I wouldn’t want to be known as the guy that was behind the wheel of the largest layoff in state history.

saltycracker February 5, 2014 at 4:29 pm

Eiger,
Something else must bother you about this guy. I’m trying to vet the guy too and would listen, but this a stretch. He got paid to see if a disaster could be averted. Pillowtex may not be on his public resumes but it sure is no secret. I wouldn’t brag about not being able to save 8,000 jobs nor would it serve to advertise why the business couldn’t be saved.

Surgeons don’t often list lost sick patients or refund the family either. :)

mpierce February 5, 2014 at 4:47 pm

Springs relented because of UNITE’s threats to rally at its headquarters, but poor first-half sales may also have led to the company’s withdrawal.

“We think the prospect of a national battle with the 250,000 members of UNITE was something that Springs management does not want to contemplate,” Raynor told the Southern Textile News.

“If there is a single buyer out there who thinks that they can come in and run this company and take these labels and leave these workers in the street, they’re going to have one hell of a fight on their hands,” said Harris Raynor, Bruce’s brother and vice president of the southern region for UNITE.

http://www.carolinajournal.com/exclusives/display_exclusive.html?id=1055

His efforts were undermined by the union.