Mike Berlon’s impending resignation presents an opportunity. He has, through alienation and mismanagement, reduced the party staffing levels to nearly nothing.
Robert Frost said not to remove a wall until you know why it was put there. In an attempt to prove him right, the DPG has removed all of its walls and foundations: fundraising, ridiculous office space, ties to the President and OFA, research, communications, candidate recruitment, county party support. It does almost nothing of what it used to do.
But because nothing is there, and resources are so limited, here’s a guide on how to build again with an open floor plan by necessity.
This is an off year, and other than the odd special, the DPG should be stockpiling cash to spend next year. It has 30k (really 10k, it owes 20k) in the bank (post JJ!) and little push for contributions.
The DPG contributions goal should be 500k for the next year, 750k the year after that and 1 million the year after. Yes, I’m serious. And I’m not including DNC money.
Anyone who is in the running for the job and doesn’t have a concrete plan to hit numbers like that should reconsider. If you aren’t in a position to help both local and statewide candidates, you aren’t going to be turning the state blue anytime soon.
How hard is this? Well, somewhat hard but here are the components:
1) Call time. The Chairperson must do call time. State reps must be brought in for call time. You want to run for office? You’ll be brought in for call time. Are you a well-heeled supporter? You’ll be brought in for event-directed call time! Call time will be targeted, profitable, and fun. That’s right, you heard me: FUN. Raising money is awesome. Look it up.
2) Direct Mail. The DPG has no Direct Mail campaign. Are you serious, Stefan? Yes, I am. The money they get from direct mail is actually from the DCCC guilt box in which a percentage of money the DCCC gets from Georgia is given back to the state party. Every dollar of this should immediately go into a well-designed mail and email campaign. It should bring a strong Blue message to Georgia as well as getting money back. A 10% response rate with a $20 average would be a fine return.
3) Email. This is the easiest thing ever because you can very quickly see what is effective in other states and use it to your advantage. Too difficult? Just take everything Minnesota does and change the graphic to Georgia. Also find and replace “lake” for “peanut”.