Many of you may remember from a few months back when everything in Atlanta radio changed. 99x disappeared a second time and became 98.9 The Bone. Project 96-1 (formerly 96 Rock) became another top 40 station. Dave FM (Formerly Z93) became a sports talk radio station, and WGST disappeared.
Then, because each individual station wasn’t excruciating enough (yes I’m still bitter that 99X disappeared the first time) 98.9 The Bone and the only “rock” station still left merged and 98.9 became a Christian station of some sorts (I forget if it’s contemporary, rock, or country). If I missed any or mislabeled a station, my apologies. There was a lot to keep track of.
Well after the lovely shake up we’re still recovering from, there may actually be hope for good local stations again. Wired has a story out about the rise of low power FM stations. Essentially there has been a serious shift in the regulatory environment that will allow these stations to start popping up everywhere, kinda like dandelions only pleasant.
Each station would only be limited to 100 watts, which isn’t a lot but the 3-10 mile range could reach a lot of folks depending on where the station is based (Wired uses Chicago and north of 1 million in the reachable audience as an example). There are 22 licensed stations in Georgia with others pending, only a handful are in the expanded metro area.
In a time where it seems that local products are becoming more and more prized, I’m looking forward to this. We have Georgia Grown and restaurants that use local CSA produced food. I’m looking forward to what could create a decent radio station again.