A Southern Icon Moves From Chattanooga To Atlanta

October 3, 2012 15:18 pm

by Nathan · 22 comments

It was just announced that Krystal, founded in Chattanooga, TN in 1932, is moving their headquarters out of downtown Chattanooga to somewhere in North Atlanta early next year.  From NewsChannel9:

The Krystal Company announced Wednesday that it will relocate its corporate office, called the Restaurant Support Center (RSC), from its current location in Chattanooga to a new location in North Atlanta in early 2013.  In a news release the company said, “The move will allow the company to deliver support to its 350 restaurants more efficiently and effectively from Atlanta’s central location, particularly with its high concentration of restaurants in and around the Atlanta area.”

Chattanooga was the birthplace of Krystal nearly 80 years ago. In its release the company said “Krystal will continue to honor Chattanooga as its birthplace as well as its founding family, the Davenports.  The company is searching for a site for an official Krystal museum and plans are underway for an 80th anniversary celebration in Chattanooga next year.”

The company said the relocation is part of the ongoing efforts of Krystal’s president and CEO Doug Pendergast, along with the corporate leadership team, to increase customer satisfaction, grow sales and profits, and improve franchisee success.

Pendergast made the announcement well in advance to ease the transition for Krystal’s approximately 60 RSC employees. The majority of the RSC employees have the option to apply for new positions in the Atlanta office. Severance packages and job search assistance will be offered to those who do not relocate.

Krystal opened up its first restaurant down on 7th and Cherry Streets back during the ’30s.  It’s no longer a Krystal restaurant, but Krystal  has been a Chattanooga icon for years.  Having been born and raised in the Chattanooga area, it’s a little sad to see the headquarters move out of the area…even if it is now in my state.

Charlie October 3, 2012 at 3:25 pm

Further proof that not passing T-SPLOST is killing our economic development efforts.

wicker October 3, 2012 at 10:02 pm

Even though I know that you are being facetious, I am still going to take the bait Proverb 26:11 and 2 Peter 2:22 style. Krystal headquarters is, er, not necessarily the sort of jobs that we are seeking to attract. And we kind of wanted to bring in more than 60. So, as nice as adding Krystals to our fast food headquarters menu (which also includes Arbys, Wendys and Chik-Fil-A, not to mention Coca-Cola to wash it down) the goal is to compete with Seattle, Dallas, New York, North Carolina etc. for high tech and finance jobs – and OTP South Carolina for manufacturing jobs – not Tennessee for service sector jobs.

Nonetheless, I will include this jab … where are the people who claimed that Tennessee not having a state income tax was this huge economic advantage that was going to cause Georgia businesses to leave for the Volunteer state in droves? Apparently, the superior transportation and education in Georgia means a lot more to their goals of “grow sales and profits, and improve franchisee success” than not having an income tax. (Especially since states that don’t have income taxes generally make it up by raising other taxes anyway, making the net tax burden pretty much the same.)

Andre October 3, 2012 at 4:25 pm

How long until we see Krystal Day at the Capitol?

saltycracker October 3, 2012 at 4:43 pm

Or get them in the school lunch programs.

Scott65 October 3, 2012 at 4:32 pm

As another born and raised Chattanoogan…I too am sad to see it go. Guess they wont call it the Krystal Building anymore

Calypso October 3, 2012 at 4:46 pm

Krystal, the only burger that should ever have mustard on it.

Scott65 October 3, 2012 at 5:24 pm

Yes…and none of the red stuff!

Nathan October 3, 2012 at 5:56 pm

Just make sure you don’t get mustard on your finger.

Three Jack October 3, 2012 at 4:48 pm

Now if Georgia can get White Castle to relocate, we will corner the little square burger market.

rrrrr October 3, 2012 at 5:03 pm

There has to be a way to tie in Krystal’s with a HOT lanes reward program…

Nathan October 3, 2012 at 5:13 pm

Small, square cars are the only ones allowed in HOT lanes.

Scott65 October 3, 2012 at 5:25 pm

or the sportier model in the shape of a corn pup…

Nathan October 3, 2012 at 5:56 pm

And don’t forget the chili.

Calypso October 4, 2012 at 6:30 am

There’s an energy independence joke in there somewhere.

The Last Democrat in Georgia October 4, 2012 at 7:09 am

Let’s just say that Krystal chili produces enough “energy” to power our vehicles and industry for the next zillion or so years.

Nathan October 4, 2012 at 8:39 am


Scott65 October 3, 2012 at 5:23 pm

Nothing like a Krystal (more like 4 or 5) when you are hung over

Max Power October 3, 2012 at 6:02 pm

As good as this is for Atlanta, it’s further proof there’s no such thing as loyalty anymore.

fishtail October 3, 2012 at 8:16 pm

Krystal Burgers are the best hangover food ever!!! Guess they relocated here since there are so many more drunks in Atlanta…..Welcome to Atlanta !!!

Charlie October 3, 2012 at 8:40 pm

“Somewhere in North Atlanta”

Krystal’s new address is where we often wake up a few hours after hitting their drive through.

The Last Democrat in Georgia October 3, 2012 at 9:24 pm

Atlantans celebrated the news of Krystal relocating their headquarters to their town the way that each trip to Krystal is celebrated afterwards…By hitting the Krystal drive-through, preferably in a highly-altered state of some kind, and then by heading directly for the nearest restroom facility.

Local toilet manufacturing stock is sure to shoot through the roof on the strength of this thrillingly white hot news.

Noway October 4, 2012 at 8:14 am

Krystal is where God goes for an after midnight snack. Nothing is better!

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