The AJC’s Daniel Malloy has a detailed overview of Ralph Reed’s Faith and Freedom Coalition and his involvement with this year’s Presidential election. Reed, operating out of Duluth Georgia, is targeting social conservatives to mobilize turnout via technology:
Then his foot soldiers handed out voter guides at evangelical churches. Now they already know the tendencies of most of the worshippers inside.
Reed has taken data from consumer marketers and the Republican National Committee, mixed with his own files from the George W. Bush campaigns — when Reed helped Bush court social conservatives — and the Christian Coalition. FFC narrowed its efforts primarily to voters in presidential swing states. It will contact each of them between seven and 12 times – a text message, a call, an email, a postcard, a knock on the door.
When early voting begins in each swing state, FFC’s targeted voters will each get a text message telling them to vote, and the message links to a map for smartphone users showing them where their early voting site is.
It’s a detailed and lengthly read, but one that provides good insight into how Social Conservatives are using modern tech to identify voters and get them to the polls. Who says Republicans hate science?