Audi to build North American plant; Chattanooga area possible location

Photo by United Autosports

Audi executives have green-lighted building its first North American plant, according to Motor Trend, which goes on to state that there are no plans for the German automaker to build in Chattanooga.

Earlier this week, Audi of America President Johan de Nysschen told the Chattanooga Times-Free Press that Chattanooga would make an attractive location. Volkswagen, the corporate parent of Audi has an option on 1000 acres adjacent to its Chattanooga location.

The Atlanta Business Chronicle reports that VW is considering locating its Southeast headquarters in Alpharetta. Georgia already plays a major role in VW’s North American auto operations, as the Port of Savannah handles containerized auto parts headed for Chattanooga, and Port of Brunswick handles imported VW autos headed for the Southeast. VW also holds an option on 30 acres at Aerotropolis, the site of Porsche Cars North America‘s new headquarters campus.


  1. Calypso says:

    The headline of the M/T article also says Mexico is the ‘likely’ spot, while the first line of the article says Mexico is a ‘possible’ location.

    I agree with Taylor in a previous thread who said it would not be a wise choice for Audi to diminish the brand by having the product made in Mexico. Bad move if they do, in my opinion.

  2. I can tell you it will not be Chattahooga, and it will not be Mexico. Chattanooga plant will be used to expand the US market share. VW moved corporate HQ close to DC from Auburn Hills, Michigan to be in the politics game. A good choice would be Georgia, using legislators from different states for multiplied political pull. Alabama would be a poor choice because Honda and Hyundai already have bought those guys. With VW and Porsche already here, it just makes sense to put it in GA. I wish they would look at Augusta, but our economic development guys here are clueless….

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