The Most Important Gift Giving

If I may get on a soapbox for a minute, the most important gift giving is not making sure our loved ones have the latest consumer goods they’ve asked for. It is supporting any number of charities that likely use the holidays as their prime fundraising time.

For example, the Salvation Army. Things aren’t so rosy for them at the moment.

As of Dec. 15, the charitable organization had only met 34 percent of their yearly goal. The Salvation Army said part of the dip may be due to “slow delivery of mail by the post office,” but there’s no denying the drop in donations.

The shortfall will be felt across the region.

This year alone, the Salvation Army has provided over 139,000 meals to the homeless and given 43,000 metro Atlanta families financial assistance for food and shelter.

Next year’s need is expected to be even greater.

If you also have a spare $1600 coin, feel free to drop it in a collection bucket.

Most of us likely won’t be able to make such donations, I’d assume.

For our readership going to Mass on Christmas, Catholic Charities has their annual second collection. Most of the money raised in Atlanta will stay within the archdiocese. Catholic Charities is the largest non-governmental service provider in the United States. You really can’t devote more to programs than they do. Here’s a small story of what they’ve done here lately.

So please, give what you can, wherever you can, to whomever you can. With our ongoing economic malaise, any help will be even more meaningful.

Merry Christmas, Happy Hanukkah, Happy Holidays, and have a Good New Year.


  1. Harry says:

    For anyone considering donating where the money does the most good, Salvation Army executive officers receive compensation of only 1 – 2% of compensation levels received by the officers of Goodwill etc.

  2. Rick Day says:

    Oh right I am sure the hurt SA is taking is due to the overall stinginess of American’s.

    It certainly can’t be the boycott of their evil christian ways, now could it?

    To which, typically, christians react in a christ like manner, screaming like they got nails in the hands:

    I never really have like the SA as a charity. I find it kind of offensive that LGBT’s can claim an active boycott, but the majority (according to the OP) of us straight ‘Merkunz can’t claim credit.

    I’d rather give to a charity like Kiva, even with it’s admitted overhead, than anything that perpetuates dangerous myths or forces compliance with ancient rituals as a condition of ‘assistance’. Especially a cult that control mass voting segments of my country.


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