The new $100 million Porsche headquarters being built near Hartsfield-Jackson airport will incorporate a giant Porsche badge that will be visible from
In two years, frequent fliers circling above Hartsfield-Jackson Atlanta International Airport may glimpse a Porsche badge out their windows. The atrium of the automaker’s new North American headquarters, scheduled to open in late 2013, will be shaped to resemble the shield adorning Cayennes, Panameras, Caymans, 911s and Boxsters.
Porsche expects to break ground early next year on the ambitious new center in Atlanta, which would consolidate the company’s North American administration, technical, training and other operations. It would also include what the company called its Customer and Driver Experience Center, consisting of a test track, a restaurant, a shop for Porsche-branded goods and other amenities.
“The design must allow employees and visitors to see, hear, feel and experience both the emotional and practical benefits of the Porsche brand, from the moment they first see the building,” said Detlev von Platen, the president and chief executive of Porsche Cars North America, in a statement released Wednesday.