In one corner we have social media guru SpaceyG who told the AJC this about using social media in political campaigns.
“These are very, very powerful tools,” Daughters said. “These are databases they have compiled. Once these people are in your database, you have access to them 24/7.”
In the other corner we have campaign consultant extraordinaire Mark Rountree who fired back with this:
“Around the office, I like to say the guy who spends the most time on the Web site is the guy who usually loses,” Rountree said. “I don’t think electronic communication ever replaces something tangible.”
Of course I’ve taken their comments out of context just to have some fun, but the value to campaigns of social media is most certainly growing. I come down more on Spacey’s side of this issue but Mark is correct that online stuff doesn’t replace the classic campaign methods. It should be used to enhance a campaign’s real world activities IMHO. Social media is just so cheap to use campaigns are silly not to take advantage of them.