I suspect Jim Marshall’s first television ad means he knows the district demographics might be working against him this year.
Every single year since he’s been in Congress, Marshall has faced an opponent who has done nothing but attack, attack, attack. Marshall himself has generally not attacked until the end.
This year is different.
Out of the gate, Marshall is swinging at Goddard. Maybe he thinks he no longer has to sell himself first, but I doubt that. Marshall has kept a low profile this entire year politically. He has avoid heavy interviews, did not have a big presence during the primary, etc.
His first ad is an attack. That suggests to me he recognizes that Goddard is the first substantial threat he has faced.
The funny thing about the ad is that Marshall is attacking Goddard for holding a position that Marshall himself holds.