Well, knock me over with a feather! Who’s consuming the most online political (campaign-related) video? Hint: it’s not the youths. From Silicon Valley Insider:
Other nuggets: Obama’s YouTube and web site metrics show that his online viewers aren’t pups. The average viewer is 45 to 55 years old, Chaudhary (Obama’s online video “guru”) said, a fact he found “shocking.” And while Chaudhary made plenty of humorous clips, they weren’t the most popular. Invariably the videos that got the most views were long clips of speeches, unscripted moments, or, say, an appearance on “Ellen” or “Oprah.” The viewing reflects a hunger not to be entertained, but to know something about the candidate.
Chaudhary’s theory on all this: The technology was available to do all of this, at this scale, four years ago. But it has taken this long for mainstream America to get comfortable with online video.
More of this fascinating post/insight here.