Who’s Viewing Online Political Video? (The Answer Will “Shock You”)

Well, knock me over with a feather! Who’s consuming the most online political (campaign-related) video? Hint: it’s not the youths. From Silicon Valley Insider:

Other nuggets: Obama’s YouTube and web site metrics show that his online viewers aren’t pups. The average viewer is 45 to 55 years old, Chaudhary (Obama’s online video “guru”) said, a fact he found “shocking.” And while Chaudhary made plenty of humorous clips, they weren’t the most popular. Invariably the videos that got the most views were long clips of speeches, unscripted moments, or, say, an appearance on “Ellen” or “Oprah.” The viewing reflects a hunger not to be entertained, but to know something about the candidate.

Chaudhary’s theory on all this: The technology was available to do all of this, at this scale, four years ago. But it has taken this long for mainstream America to get comfortable with online video.

More of this fascinating post/insight here.


  1. atlantaman says:

    Uhh, if they’re downloading clips of Ophrah and Ellen from YouTube wouldn’t that represent a hunger to be entertained?

  2. atlantaman says:

    It seems to be a perfect representation Obama mania that watching a YouTube clip of Ellen, or Oprah, and Obama talking about his favorite foods and colors is considered weighty candidate research – not entertainment.

    You’ve now entered the Twilight Zone.

  3. Harry says:

    Obamatainment is nothing new or unique to America. Check out those sleazy, sensational Euro boulevard rags. Marketing Obama as a pseudo-Messiah fills the need and sells better than sex.

  4. rptrcub says:

    OT, totally … but “The Answer Will Shock You” takes me back to the heady days of Emily Pantelides on the ABC affiliate in Augusta. She used that phrase so much, on every damn story, that her producers had to have a come-to-Jesus with her.

  5. Demonbeck says:

    She used to shuffle around on the carpet in her slippers so she could shock me.

    Times were different back then.

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