Since you and I seem to be the early risers around the Peach Pundit farm, Erick, while the coffee’s brewing, let’s talk some more about Jim Martin’s campaign advertising. The spot that’s circulating is a perfectly lovely product, with perfectly lovely production quality. And absolutely no sense of urgency to motivate anyone to the polls. Pity.
In all reality, what person (other than Galloway and Flack and Grift) is going to embed such kind of advertising on their blog, Facebook, MySpace, website? Share it amongst their personal social network? Write about it (other than me)? Digg it? Twitter about it? (If there is such a person, please link me to your handiwork.) In other words, in the current media overloaded environment, it is… perfectly forgettable.
I keep mulling over a Facebook IM chat I had with a twenty-something yesterday. He said he no longer has cable or even a TV. Rather, he “has Internet.”