If you’re a wingnut talk show host worth your weight in horse’s ass, you should now have even more fuel with which to power the lipflap:
Robert Mathias, managing director of Ogilvy PR’s Washington office, said conservative hosts need to begin adapting to the changes occurring in the Republican party or risk losing their audiences.
“Mr. McCain’s victory creates a little bit of a loss of standing, but it is not a sea change,” he said. “The party is not moving in lock step with conservatives, and if there is in fact a change occurring and if these guys don’t adjust they will lose some of their audience.”
Mr. Jacobs said it’s now a win-win situation for the likes of Mr. Limbaugh and his conservative cohorts. Regardless of who now makes it to the White House, they will have an adversary they can complain about for four years.
“He is actually guaranteed some great material now,” Mr. Jacobs said.
Full article here.