Who’d have thought I’d have a thing in common with once SCOTUS nominee Robert Bork? Seems we’ve both now had our movie rentals made public without our consent. (See post below on PP titled Total Privacy Invasion. The one with excessive exclamation marks.)
While Googling around about having been “Beaconed” over at Facebook, come to find out Blockbuster (and likely Facebook too) is indeed violating privacy law every which way to Sunday. From a ComputerWorld article:
The law in question is the Video Privacy Protection Act (VPPA) of 1988. It basically prohibits movie rental companies such as Blockbuster from disclosing personally identifiable rental records of the people who rent or buy movies from them to others — unless the customer consents to the practice in writing.
The rarely invoked law was passed after Supreme Court nominee Robert Bork’s video rental records were published in a newspaper. It “stands as one of the strongest protections of consumer privacy against a specific form of data collection,” according to a description of the law on the Electronic Privacy Information Center (EPIC) Web site.
HT to Amber who sent me info on how to block Facebook from allowing unwanted, outside companies from posting (albeit AFTER the fact) your personal info to your Facebook profile.
Considering that it took all of one Google search to find info about this law, let’s hope the marketeer zealot/idiots at Blockbuster take this company right into the ground with them and the dum ideas they rode in on. Any company using social media so badly needs to tank. And fast. Hope I can join a class action soon.