Sacramento Bee frees political reporting

According to Poynter Online, the Sacramento Bee is moving their political insider reporting site Capitol Alert to an advertising driven model. Previously, the Capitol Alert service was $499 per year. Techdirt offers some analysis:

This was actually a more interesting experiment. Launched in January of this year, it wasn’t (like most paywalls) about taking content from the newspaper and hiding it behind walls, but creating a separate new service for political insiders. It was pricey, but the idea is that it would be worth it for folks like lobbying firms as it would be information that wasn’t available elsewhere. Apparently, though, not enough people really were interested in paying — especially compared to the prospect of increasing online ad revenues. So, Capitol Alert is ditching the paywall and going ad supported as of next week.

No word on whether similarly named services based in Georgia will follow suit.