Since Mercer nor Georgia College nor Macon State has seen fit yet to offer to let me teach a course in campaigns and elections, you people will have to continue being subjected to my pontificating. Today’s subject is branding.
This is perhaps the most amateur of all amateur campaign mistakes, but I’ve seen so much of it lately in local races, it’s time to call the newbies on the carpet.
In Macon, for example, we’ve got this lady running for Chief Magistrate. She has the most artistically beautiful yard signs I’ve seen in a long time. I’ll get a picture tomorrow, though the signs fall in the “never do this category.