Insider Advantage tells us that Perdue’s support dropped 6 points since they last polled. Baxter and Galloway postulate the cause of Perdue’s drop is Mark Taylor’s negative ads. However, Taylor’s ads present no new information. In fact, the subject of Taylor’s ads (Perdue’s land purchase and tax break) have been covered extensively by Baxter’s and Galloway’s paper, and every other paper and media outlet in Georgia. Editorial writers have also editorialized on the subject, offering various opinions. In fact, you could say Taylor’s ads are old news.
Given the extensive media coverage of this issue, why didn’t Perdue’s support drop when the story broke some time ago? Why did Perdue only drop after Taylor started running ads on the subject? Did people think the media was lying and it took Mark Taylor to give the story legs?