Tactically, I think this is my favorite ad from the Perdue campaign. It does so much.
1. It puts Mary in front of the voters again.
2. It reminds voters of the nastiness that befell the beloved Cathy.
3. It reminds voters that Sonny and Mary are a team and contrasts very well against Mark and Shasha, who haven’t been seen together in an ad yet.
4. It pre-empts negative attacks from the Democrats.
5. It portrays Sonny as proactive instead of reactive.
I think this ad is very well done.