“Well, first and foremost, get a new media consultant.” At least, that’s what I’d be saying if I were Nick Ayers, or whoever is running Sonny’s operation.
First, let me say that I apologize for my unoffical sebatical from Peach Pundit. All that work I missed during the Primary caught up with me, and I found the need to spend some time on revenue generating work, not to mention traveling out of the country, etc.
Next, I can already tell that I’m going to get a lot of flack from criticizing Sonny’s media spots, but I don’t care. Why? Well, mainly because I know Sonny is going to win in November, so this is really all moot. Primarily, though, I just wanted to throw this out there, because it has been bothering me, as I have been watching ad after ad come out from the Perdue Campaign.
So, my analysis on Sonny’s media …
Firstly, the whole “Sonny Do” thing is cheesy and quite frankly annoying. I think it treats the voters like three-year-olds. Now, the Levitra spoof was funny and it’s sad that I’d rather that version be on the air, rather than the actual spot.
Next, the latest ad about oil was the one that pushed me over the edge. Who the heck do Sonny’s people think they are jumping on the “oil companies=satan” bandwagon?
Finally, the whole cutting taxes for seniors is a great policy, but the ad itself is, once again, cheesy.
One other thing, the music cuts are also sub-par, in my opinion. When I hear those ads come on with that music, I want to bang my head into a wall.
I’m not criticizing Perdue’s proposed policies here. I think they are all outstanding (although I don’t think making “big oil” out to be the devil is the best strategy; best just to stay away from that one or keep it as a last resort card) and will be effective in his second term, but the spots, in my opinion or not very well done. Perhaps they decided not to spend as much money on TV … I don’t know.
I realize this is going to get me a lot of criticism from my friends and fellow Republicans and perhaps this is just my “old school” mentality thinking these new media strategies won’t be effective, but I just wanted to throw it out there to see if anyone agrees with my sentiments.
Perhaps the research done by Sonny’s media people prove me wrong, and that voters are loving the high cheese factor media, but that’s just not what I would go for.
Also, I’m not trying to hurt the Gov’s campaign with my criticism, but I’m confident he is safe and the media certainly won’t cause him to lose.
So, me being gone for a while means that I am due for a critical bombardment of name calling, so have it at …