Online Advertising

I was perusing AJC.com and saw that Gary Black has bought online advertising (i.e. web banner) space and is apparently running quite a few ads there. 

I don’t know if the other candidates are doing this – Gary’s is the first I have seen.  Either way, I think this is smart.  The exposure and penatration is going to be much greater than if he were to do basic print ads, which are jumbled up with the other thousands of ads, especially during the weekend.  Further, I imagine this decision is based on the fact that the AJC, along with most print publications, distribution is down, while online hits are higher. 

This was also a smart move because it will get good exposure at less expensive costs than other media. 

I have seen a lot of candidates do this elsewhere, but this is the first in GA that I have noticed.  Anyone seen any more of these from other campaigns.

3 comments

  1. buzzbrockway says:

    I went to see a movie tonight and during the “pre-show advertising” County Commission candidate Kevin Kenerly was running an ad. I found that rather interesting. The ad would be seen by a captive audience, but do movie goers vote? I’m not sure.

  2. northside elephant says:

    I am a big fan of targeting avid newspaper readers, they are a small group but they are among the most dependable primary voters (of either party).Consultants make their money off of direct mail and TV so everything else is a lower priority.

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