I was perusing AJC.com and saw that Gary Black has bought online advertising (i.e. web banner) space and is apparently running quite a few ads there.
I don’t know if the other candidates are doing this – Gary’s is the first I have seen. Either way, I think this is smart. The exposure and penatration is going to be much greater than if he were to do basic print ads, which are jumbled up with the other thousands of ads, especially during the weekend. Further, I imagine this decision is based on the fact that the AJC, along with most print publications, distribution is down, while online hits are higher.
This was also a smart move because it will get good exposure at less expensive costs than other media.
I have seen a lot of candidates do this elsewhere, but this is the first in GA that I have noticed. Anyone seen any more of these from other campaigns.