Jim Martin

I’m a sign snob. Let me just be honest. I think a yard sign should be readable going at 55 mph. You should not have to second guess what you just read.

And your sign logo should be your campaign logo that goes on your bumper stickers, etc. Campaign logos, in my opinion, should be designed for a yard sign and then readjusted for everything else. Why? Because a yard sign is going to be your single largest investment in use of your campaign logo.

On that note, I have to say I’m a bit disappointed with Jim Martin’s logo. He has a well designed logo, but its placement on the few yard signs I have seen for him around Macon has been disappointed. I could not, based on the design of the signs, determine his last name or what race he was running for.

In fact, having driven past Blockbusters in Macon six times, I finally had to hit the brakes and go very slow to see who the hell the sign was for. You can get an idea by looking at how “Lieutenant Governor

13 comments

  1. Great suggestions. We just finished a redesign of our logo last week that is consistent with many of your suggestions. You should be seeing the new logo on yardsigns and other literature in early May. Thanks for the feedback.

    Please visit http://www.jimforgeorgia.com to learn more about Jim and his travels around the state.

  2. spaceygracey says:

    Erick hon, yes you are a bona fide sign snob, one who’s posts regarding such scintillating political minutia goes on about 5 graphs too long. Please read more Instapundit for guidance in (merciful) brevity.

    And there’s your Peach Smack for the day!

    (Should I trademark that phrase for us Peach Pundit lovers? I’m liking it… Peach Smack. Kinda like Colbert’s Wag Of The Finger segment.

    Wish this was a TV show. vLog at least.

  3. Erick says:

    Bill,
    Ever since Saxby dropped the Chambliss from his bumper stickers, it’s been all the rage.

    Of course, now people are going to run on just their middle initials. I claim “W.” Oh wait. Dammit!

  4. Bill Simon says:

    Well, if Jim Martin had a unique name, I could understand that.

    Maybe he should register as “Jim MARTY Martin”. Then it’ll be a slogan like “If you were smarty, you’d vote for Marty.”

    (2nd note to self: don’t help people who aren’t paying you for advice)

  5. Bill Simon says:

    But, on that line of thinking, here’s what I’ve come up with for Ralph Reed’s campaign:

    If you’re a weed, vote for Reed!
    If you’re a dweeb, vote for Reed!
    If you wanna ralph, vote for Ralph!

    Wow….I could really get into this sloganeering business…

  6. spaceygracey says:

    Gee Bill, if you keep that up, the second Peach Smack of the day will have to be administered!

    Note to self: Gotta stop blogging for free. Go get me some of them thar advertisers… and while I’m at it, stop wasting time reading crashing-bore political websites of old-timey type politicos like that Smarty Marty dude who have absolutely nothing new, let alone interesting, to add to the political planet.

    Are my nails dry yet?????

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