I’m a sign snob. Let me just be honest. I think a yard sign should be readable going at 55 mph. You should not have to second guess what you just read.
And your sign logo should be your campaign logo that goes on your bumper stickers, etc. Campaign logos, in my opinion, should be designed for a yard sign and then readjusted for everything else. Why? Because a yard sign is going to be your single largest investment in use of your campaign logo.
On that note, I have to say I’m a bit disappointed with Jim Martin’s logo. He has a well designed logo, but its placement on the few yard signs I have seen for him around Macon has been disappointed. I could not, based on the design of the signs, determine his last name or what race he was running for.
In fact, having driven past Blockbusters in Macon six times, I finally had to hit the brakes and go very slow to see who the hell the sign was for. You can get an idea by looking at how “Lieutenant Governor