Down in District 137, with the primary still a long way off, Macon residents are beginning to see campaign signs for Allen Peake.
Peake, somewhat of an unknown, is trying to aggressively build up his name id. He has an advantage the other candidates do not — Peake owns several restaurant franchises, including the local Cheddar’s franchise. Exploiting the fact that he is not mentioning his campaign, Peake has begun running daily advertising for his Cheddar’s franchise. He appears in the ads, uses his name, and promotes the restaurant.
While the other candidates seem to be frustrated, to my knowledge, Peake has done nothing wrong. He has a right to promote his business — it’s the Cathy Cox strategy — use legitimate funds to promote a legitimate activity and at the same time build up a heck of a lot of name id.
Peake also has 4×4 and 4×8 signs up already. In front of Cheddar’s he has one. There is a strip mall that has one out. There are also some rental properties that he has out. Now, the only caveat to these is that the State Ethics Commission has a regulation that considers sign placement on commercial property to be a reportable campaign contribution. While the total value will probably not cross $101 and require itemization, Peake will still have to factor in the value.
So, with that, what other ways are candidates in your area using to build up name id?