Likewise, Gary Black has up a site. There is a lot of white space, but I’m actually impressed by his color scheme — black and green.
Interestingly, a campaign study preformed by George Washington University several years ago studied the effectiveness of campaign signs (yes, not only a political geek, a useless knowledge campaign political geek I am) and colors. The theory was that the standard red, white, and blue signs drown each other out.
The study found that several colors were most effective. The study was buttressed by a University of Chicago advertising study the same year that found the same color contrasts to be effective. In order of most effective, the sign colors were:
- Black and Gold
- Blue and Green
- Black and Green
- Whilte with Red and Blue contrasts
- Red, White, and Blue
This is not to say that other colors are not as effective, but in terms of memorability, visibility, and ease of reading when driving 55 mph down the road, the studies showed those colors were most effective. Using white effectively to add a third accent color or highlight color adds to the effectiveness.
Finally, in a separate study performed by George Washington University, black and gold contrasts were viewed by voters as less favorable than others because of the radical contrast (and probably because it reminds people of the Saints and what a disgrace they are to the NFL).
I actually think that red, white, and blue work very well. However, my preference is to contrast the colors by having white be the primary color with red and blue as accents. It keeps the traditional campaign color scheme, while providing some needed contrast. My personal theory is that the traditional red, white, and blue contrast signifies a campaign sign and individuals are more likely to pay attention to such signs when election season roles around.
Mentally, when people are thinking about who to vote for, they start looking for yard signs. Because of past patterns and practices, a lot of people tune out single color signs and signs that are not red, white, and blue.